Local consumers are increasingly searching online for shops, grocery stores, restaurants, car dealers, realtors and other businesses in their local area.

According to Google, four out of five people use search engines to find local information, like a company’s business hours, address, phone number, online reviews, busy times and more.

 Have You Taken a Look at Google’s Listing Platform?

Google’s listing platform “Google My Business” has replaced Google+ Local and Google Places; and instead, you will use Google My Business to manage your search, Maps, and Google+ account all from this ONE convenient location.

Getting a local business listed on Google My Business (GMB) and other online directories is one of the fastest and easiest ways to get a local business to start showing up for local search results on Google.

Before we dive in further, let’s take a look at some facts:

• 72% of consumers who perform a local search visit a store within 5 miles distance.
• 50% of local searches lead to store visits within one day.
• 78% of Local mobile searches result in an offline purchase.
• 51% of smartphone users have discovered a new company or product when searching from their smartphone.
• More Google Searches take place on mobile devices compared to computers. 
• Businesses with detailed and complete online Google My Business listings are twice as likely to be considered reputable by consumers.
• Adding photos to your business listing will drive 42% more requests for driving directions on Google Maps and 35% more clicks to your website.

In today’s digital marketing and advertising economy, Google is the number one way that your prospects and new customers are going to gather information about your business.

Like it or not, if you own a business, Google is an essential component of your online presence.

So, there’s no doubt that you should activate and maintain your My Business account, and make it awesome.

We have put together all the resources you need to help you optimise your listing on Google My Business Platform which is already being used by some of the best marketers on the web.

In this high-impact Guide, we’ll walk you through the exact process of making a successful Google My business profile step by step and optimising it for best performance. And we’ll give you everything you need to pick up those engaged and loyal customers.